Don't go back and forth between first person and third person as it's confusing and signals a lack of attention to detail.In summary of LinkedIn summaries: keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it's easy to read.Words are so incredibly important, especially when search is a big part of the equation. This is a relationship killer.Start slow.

Make it your goal to have at least three recommendations on your LinkedIn profile.One of the best ways to connect with other professionals in your field is through LinkedIn Groups.

Include any key words you find that are relevant to your skills and experience.

You want to appear warm and welcoming, not stiff and impersonal.” (Wearing attire that flatters their body style in colors that complement their hair and skin tone; no busy textures, patterns, or logosSmiling with their eyes to appear approachable and confidentLayering clothing and accessories (shirt and jacket, sweater and loose scarf)The same LinkedIn post also recommends adhering to the following photography basics: Avoid direct sunlight, shadows, and fluorescent lightingUse a solid, bright background color; avoid white in most casesStand with your body in a ¾ angle to the camera, placing one foot slightly ahead with hands clasped loosely in front of youCapture waist-up or mid-chest up (avoid head-only and full body images)Apply the rule of thirds in the shot composition to make it more interesting; the subject should stand to the left or right a bit rather than dead centerDon’t forget the technical stuff. What words would you use to find someone that does what you do?Let’s say you’re a graphic designer who specializes in creating product labels. That makes sense since he’s the founder of Virgin.

Whether you're a total newbie, just starting a new job, or starting to explore new opportunities, there's no excuse to have outdated information on LinkedIn. Professionals turn to LinkedIn to make connections and search for new opportunities. , and review job posts to see what hiring managers are using as keywords in their titles and descriptions.

By following the above steps, you’ll see an increased number of potential clients and recruiters flocking to your LinkedIn profile.

Looking at other people’s profiles is the #1 activity on LinkedIn. 1.

Consider what you’ll wear, the setting/background, and the time of day well ahead of time.Jot down a list of low-trafficked places with simple backgrounds and good lighting. Carefully  After you've gone to all the trouble of building an amazing network, you don't want to risk losing their contact info!To do this, click on Connections, then Settings (the gear icon), and on the next page, under Advanced Settings, you'll see a link to export your LinkedIn connections as a .CSV file. Delete bullets that act as filler space and that don’t highlight the most important part(s) of your role. It’s best to request recommendations from your current boss, or from a previous manager who you got along well with.When sending a recommendation request, provide context for the request.

It all starts with a killer profile.Everything you need to know to make yourself look amazing, wow future connections, and grow your influence on LinkedIn. While a profile summary should be more general than a resume summary, it will go unnoticed by employers if it is too unfocused. That means optimizing your profile is critical.

Currently, I oversee all digital content strategy and creation, including 50+ articles/week, videos, branded content, and The Muse’s education platform, Muse U.

For this example, you’ll want to include “graphic designer” and “product labeling specialist” as your keywords.

Get a Custom URL. Make yourself look amazing, wow future connections, and grow your influence.

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