Leaflets offer you just this platform.Printed leaflets and flyers can be an affordable alternative to other more expensive printed marketing solutions like newspapers, billboards and brochures.

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I While many other candidates are likely to apply with a pdf attached to an email, taking an alternative approach could set you apart from the crowd in recruiters’ eyes.People trust print more than digital, according to In the UK, 78% of respondents preferred print magazines to websites, for example. With so many different styles, shapes and sizes available, the power is in your hands, meaning you can promote your products and your business in a way that suits you and your customers. But you can still use visuals to inspire people to interact with your brand.Think outside the box and you can make a striking statement that makes your product, service or event unforgettable.You only have a short time to get your message across – whether online or in print. S Measure the event’s success by calculating how many enquiries you get for every leaflet you’ve given out.Many businesses are wary of spending too much on the wrong marketing channel. Confusing, isn’t it?! Leaflets are a fantastic, vivid way to promote your business.

B A leaflet needs to grab the attention of possible customers, therefore, needs to stand out; this attention-grabbing layout can be achieved by being colourful, including images, and eye catching headers.

The text also has to attract the attention of potential customers therefore should be clear, in a easy to read font. Leaflets allow you to be much smarter in your approach as you can specifically target those customers you want to and design a leaflet that is purposely for them. M This means that even after initial contact has been made, a relationship can continue to develop thanks to a leaflet. Additionally, the costs of handing out your leaflets are nominal. It should be used to support uptake of latent TB testing and treatment among newly settled individuals from high TB incidence countries. T G F There are 2 million articles published online every day. I know from experience that restaurant and takeaway menus are revisited a lot!Leaflets are often distributed to people’s homes, some of which are promoting something you aren’t interested in, others are trying to sell you things you wouldn’t normally buy etc; therefore, when many people receive a leaflet, unless it really captures their attention they will tend to discard it. In todays blog, Colprint are going to take a look at why images work so well in printed leaflets. 4. S A picture can say a thousand words, and when given the time to dwell on photo’s they probably say even more than that. A well-designed leaflet can help you close a sale with a customer who you spoke with during the event.This means you can continue building a relationship with that customer even after you’ve made initial contact – all thanks to the leaflet. L paying hourly costs of the manpower it takes to post them) through people’s post boxes whereas trying to get noticed digitally can cost you as you may have to use paid ads (that can cost thousands per month) and there is always the worry of investing in other marketing techniques that you may not know too much about, therefore wasting resources, money, and time.Leaflets are significantly cheaper to produce than investing in a digital marketing strategy and, as mentioned above, don’t cost much to distribute to potential customers. This added dimension gives you another way to deliver your message with eye-catching impact.Among the more attention-grabbing folding options are:When it comes to folding options, be sure to shape your leaflet to fit your message.Whether you want to include lots of design elements, several images, lots of text, or a mixture of all three, leaflets are a blank canvas.You may be restricted by your brand guidelines and key messages.

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